Social networking is rapidly infiltrating the information environment, and it is essential that librarians understand how best to use these sites and tools with their work to better serve their users and reach people who have never before used the library. This title gives librarians a start-to-finish guide to the basics for using and maximizing popular social networking sites in all types of libraries. From planning to implementation to best practices to evaluation, author Cliff Landis provides highly practical, easy-to-follow guidelines for using MySpace, Facebook, and other prominent sites as a way to expand and improve crucial library functions like instruction, outreach, service delivery, and marketing. Landis also provides additional recommended print, online, and interactive resources to help further development.