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A carregar... The Naked Consumer: How Our Private Lives Become Public Commoditiespor Erik Larson
   Nenhum(a) Ainda não há conversas na Discussão sobre este livro. The book is a bit dated with a 1992 copyright. The advent of Internet advertising has redefined targeted marketing campaigns and instant consumer trend analysis which is not touched upon in this edition. Technology advancements have played a major role in the continued development of this art form. (  ) gurunate | Apr 20, 2008 |  sem críticas | adicionar uma crítica
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you. Não foram encontradas descrições de bibliotecas. |
 Google Books — A carregar...Capas populares  AvaliaçãoMédia: (2.6)
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