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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

por David Kirkpatrick

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6172337,733 (3.73)28
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? In half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching the history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg.--From publisher description.… (mais)
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Mostrando 1-5 de 23 (seguinte | mostrar todos)
The author certainly makes valid points. However, reading this now, 9 years after the book was published, it is clear that he could not foresee the critical extent and the dangerous reach of the Facebook Effect, and how it would become a double-edged sword that causes as much harm as it does good. ( )
  TonyDib | Jan 28, 2022 |
All around awesome. Very cool back story and details about the people, process and passion, that are making it happen. Real world, world changing stuff, that has happened and will continue to happen in our time. ( )
  royragsdale | Sep 22, 2021 |
Like watching an episode of Silicon Valley (paying graffiti artist for a mural, the Thiel/Gregory character, being rude to VC on purpose).
As a product manager, some decision process and design events are nice learning from the inside. After all Facebook is a very widely used product.
Also worth noting is the short history of all social networks, putting things in perspective.
Warning: the author seems very very close to the Facebook inner circle. Everything has to be complemented with other books/sources.
On the audio version Kirkpatrick is even interviewed by Facebook marketing manager and Zuckerberg sister on how wonderful his book is and how Facebook is truly fantastic.
A bit too much :)
Still learned a lot, well written and did not want to stop, so 4 stars :) ( )
  jbrieu | Nov 6, 2020 |
Very interesting story about how Facebook came to be. As an entrepreneur I always like the first half of such books much more, as it tells the founding and early growth story. It was entertaining and I learned a lot about Facebook and their culture. ( )
  remouherek | Feb 24, 2020 |
Indeholder "Forord: Historien om Facebook - set indefra", "Indledning: Facebookeffekten", "Kapitel 1. Begyndelsen", "Kapitel 2. Palo Alto", "Kapitel 3. Sociale netværk og internettet", "Kapitel 4. Efteråret 2004", "Kapitel 5. Investorer", "Kapitel 6. At blive til en virksomhed", "Kapitel 7. Efteråret 2005", "Kapitel 8. Den administrerende direktør", "Kapitel 9. 2006", "Kapitel 10. Privatliv", "Kapitel 11. Platformen", "Kapitel 12. 15 milliarder dollars", "Kapitel 13. At tjene penge", "Kapitel 14. Facebook og verden", "Kapitel 15. At forandre vores institutioner", "Kapitel 16. Facebooks evolution", "Kapitel 17. Fremtiden", "Efterskrift", "Takkeord", "En kommentar til det journalistiske arbejde med denne bog", "Kilder", "Yderligere læsning", "Stikordsliste".

Sandheden om Mark Zuckerberg som fortalt af ham selv. Gad vide om man kan stole på ret meget af den her bogs indhold? ( )
  bnielsen | Feb 20, 2020 |
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How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? In half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching the history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg.--From publisher description.

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