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101 Things I Learned in Business School

por Michael W. Preis, Matthew Frederick

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101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.… (mais)
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This book is an excellent primer if you, like me, wished you had taken a Business 101 course but never got around to it. It is part conventional wisdom and part how to adapt to an ever-changing world.

Right from the start, the most startling realization is that the term "business" is simply a collection of many interconnected subjects such as accounting, marketing, finance, organizational behavior, etc.

Some of my favorite bits of wisdom include: There's a trolley every 15 minutes. (i.e. It's better to wait for a good business opportunity than to invest your time and money in a bad one out of fear.) People buy copy machines because they need copies, not because they want a copy machine. (i.e. People buy things to solve problems so sales should primarily address the problem and not the product.) Hire your own boss. (i.e. Being good at a particular task rarely means you'd be good at managing a group performing the same task.)

The best advice is probably "If you want to be a good leader, you must be a good reader." This statement attests to the ever-important skill of adaptability and ongoing education. ( )
  Daniel.Estes | Oct 15, 2010 |
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101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.

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