Harry Beckwith
Autor(a) de Selling the Invisible: A Field Guide to Modern Marketing
About the Author
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of mostrar mais Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time. (Bowker Author Biography) mostrar menos
Obras por Harry Beckwith
Etiquetado
Conhecimento Comum
- Data de nascimento
- 1949
- Sexo
- male
- Locais de residência
- Minneapolis, Minnesota, USA
- Educação
- Stanford University
- Organizações
- Beckwith Partners
Membros
Críticas
Listas
My List (1)
Prémios
You May Also Like
Associated Authors
Estatísticas
- Obras
- 9
- Membros
- 1,312
- Popularidade
- #19,574
- Avaliação
- 3.8
- Críticas
- 13
- ISBN
- 63
- Línguas
- 8
In the book, Beckwith lists three main things we follow when buying things: Childhood, Culture and Eyes.
As a person that isn't a marketer, this book was interesting from the psychology standpoint, but I didn't really care about the tips for improving your brand or whatever.… (mais)