Gay Flashman
Autor(a) de Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling
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Image credit: Gay Flashman Author Photo.
Obras por Gay Flashman
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- Obras
- 1
- Membros
- 3
- Popularidade
- #1,791,150
- Avaliação
- 5.0
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- 1
- ISBN
- 3
Gay is the founder of Formative Content, a global content marketing agency that works with clients such as the World Economic Forum, Microsoft, Coca-Cola, Standard Chartered, Mitsubishi Heavy Industries and Tata Consultancy Services creating powerful B2B content ranging from social media and blog content to thought leadership and white papers.
Starting in newspapers, Gay built a career at the BBC and ITN in TV news journalism culminating in her position as Managing Editor at Channel 4 News and Channel 5 News. Following a move to Sydney, she worked as a management consultant at both ABC News and SBS in Australia before founding Formative Content.
Gay is a frequent public speaker on topics relating to content, digital marketing and media.
Her new book 'Powerful B2B Content' is a must-read for any avid marketeer, looking for a robust content strategy.
www.formativecontent.com… (mais)