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About the Author

Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert mostrar mais Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publications mostrar menos

Obras por Bonnie Goebert

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Conhecimento Comum

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Obras
2
Membros
20
Popularidade
#589,235
Avaliação
5.0
ISBN
2