Theodore M. Levitt (1925–2006)

Theodore Levitt is the Edward W. Carter Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. One of the most widely read and respected authorities in management and marketing today, Professor Levitt is the author of The mostrar mais Marketing Imagination, the acclaimed best seller now in eleven languages. He is a four-time winner of the annual McKinsey Award for the best Harvard Business Review article; winner of the Academy of Management Award for the outstanding business book, Innovation in Marketing; winner of the John Hancock Award for Excellence in Business Journalism; and recipient of the Charles Coolidge Parlin Award as "Marketing Man of the Year," the George Gallup Award for Marketing Excellence, and the Paul D. Converse Award of the American Marketing Association for Major Contributions to Marketing. mostrar menos