Greg Satell

Greg Satell has written a useful guide to transformational change. The first part of the book reviews the science behind social movements and change. Satell corrects some misinterpretations of past research. Part two delves into the processes for leading transformational change. At the end of the book, he provides a summary of the six principles for creating transformative change. This book is a must read for anyone seeking to lead change in communities or corporations. Satell provides an analysis of specific change initiatives and explains why they succeeded or failed. The principles he explains provide a blueprint for creating transformational change movements. His writing style is clear and engaging. Reading this book should be the first step for anyone motivated to make a difference in his or her company, community, society, or the world.… (mais)