If data is an asset, why don’t businesses value it as such? Why don’t we apply the same economics principles that we use with other assets to guide how we make decisions to curate, protect and leverage the value? I found Laney’s arguments and recommendations compelling. They’re already influencing how I think about the future of data and analytics as a source of multiple opportunities. ( )

Infonomics Book, Is written in a comprehensive and not concise way of introducing Data and Information to CEO's and CFO's and leaders or managers in all industries. this book provides more value in your company, by harnessing your own "covered" data or other companies (3rd party, partners, etc) information.

The author began with an old story of watching the first live stream and the fascination with multimedia information technology and what empowers them was the major motivation for him to study and work in this field.He continues by showing his concern that senior executives don't treat information, the health of it as they claim, but instead spending their time and effort on other tangible assets which are not acceptable in today's data age.

The author provides you with examples of different industries and data-driven efficiencies which enable you to focus on most profitable products/services. those examples also teaching the audience how successful companies on the same market are connected to each other by using the shared information, which has mutual benefit for both companies and the consumers as well.He also is claiming that monetizing data in all industries has an endless way. he covers the myths of monetizing which like a barrier hinder business leaders of considering it.

the "Infonomics" is reminding them, using the indirect data not just reduces the cost but increases the conversion in their business.The author has understood the true value of data and its certain degree of liquidity (not as liquid as cash) and recognized the core of the problem in companies, and he offers the resolution, which is the managing the information with the same discipline as their other assets in long-term program, which evolves over time.

I’d like to thank Douglas B. Laney for providing me a copy of this book along with PDF version, in exchange for honest and unbiased feedback for the book. I also have purchased the audio version, which I highly recommend.
http://3ee.info/infonomics-book-by-douglas-b-laney-review-and-summary/ ( )