Some interesting stuff about advertising.

"If operators are busy please call back."

"because" ( )

Fifty short chapters, each dedicated to a single proven persuasive approach, make for an easy, informative read. ( )

Persuasion is a science, not an art. ( )

Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful. ( )

There are 50 points in this book. However, most of the points are short and seem to end abruptly without clear info. Also, some of the points are similar and feel repetitive. Expect many strategies but the details are not in depth.

The problem arises when there are three persons writing this book. Lots of repeated points presented in a slightly different way. ( )