Neil Fiske

Neil Fiske
President & CEO Eddie Bauer LLC

Mr. Fiske has served as President and CEO of Eddie Bauer LLC since June of 2007. During his tenure he has led the effort to bring the company back to its roots and reclaim its place as an American icon.

This includes the launch of First Ascent in 2009, “the most significant line of outerwear in a generation”, built by some of the world’s best known mountain guides. First Ascent’s final testing ground was Mt. Everest in May 2009. And, as part of this, Eddie Bauer produced near real-time daily video coverage of its Return to Everest Expedition – a first in Everest’s history. Mr. Fiske has also pulled the company’s rich heritage forward bringing the quality, value, and style of its product back to the standards set by the company’s founder, Eddie Bauer, in 1920.

Mr. Fiske has over 20 years’ experience in retail and related industries. Before his role at Eddie Bauer, Mr. Fiske was chief executive officer of the Bath and Body Works, a division of Limited Brands. Prior to Limited Brands, Mr. Fiske spent fourteen years at Boston Consulting Group focused on the Consumer Goods and Retail sector.

Mr. Fiske is the author of “Trading Up: The New American Luxury,” a Business Week bestseller and winner of the American Marketing Association’s Newberry award for best marketing book. He was also recognized as “Marketer of the Year” and “Retailer of the Year” in 2004 and 2005 by Women’s Wear Daily.

Mr. Fiske is a graduate of Harvard Business School and Williams College. He is an avid skier, climber, and outdoorsman.

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