Fred C. Poppe

Every business person has a client: someone to keep happy if you want to keep his or her business. From advertising veteran Fred Poppe, here are 50 time-proven rules to keep even the most difficult clients satisfied. Distilled from years of account-pleasing experience, Poppe's rules are sometimes simple, but always essential -- and too often broken. Written with a light touch and filled with insightful anecdotes, they are "musts" for young tyros and experienced professionals alike. These wise prescriptions will delight as they provide a sure formula for keeping happy, long-term clients.… (mais)