Christine Sanderson

A slender book published by the 78 Derngate Trust describing the commercial art used by W.J. Bassett-Lowke for his model engineering company in the first half of the twentieth century. Bassett-Lowke was a great believer in marketing but also in the power of quality artwork, not only in the business of selling but also in the more complex matter of building a brand, establishing brand identity, and what the publicity materials used said about the brand, its values, and (by extension) the values of their customers.

Sadly, the book is marred by some excessively low-resolution scans of some of the artwork. This was addressed in later titles in the series, but this volume would benefit from a new edition with improved graphics.… (mais)