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The Age of Persuasion: How Marketing Ate our Culture

por Terry O'Reilly

Membros	Críticas	Popularidade	Avaliação média	Menções
149	3	183,712	(3.7)	4
Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That is the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, this book provides an entertaining and eye-opening look at a world driven by marketing.… (mais)

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This book was fine. It was engagingly laid out and is written in a conversational style. However, it was first published in 2009, and although the edition I read was a paperback published in 2020, this edition was merely a reprint and not an update. This book contained some discussion of internet advertising, but those sections became dated very quickly. (

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rabbitprincess | Oct 10, 2022 |

I've always been secretly fascinated with the field of marketing. Maybe I should have taken a course in university. I often stopped on the distance education channel that broadcast the marketing course. The advertising agency on thirtysomething looked like so much fun. And anytime I've heard the CBC Radio program The Age of Persuasion, hosted by the authors of this book, I've enjoyed it. Terry O'Reilly's distinctive voice and humorous story telling make for a show that is very compelling. There may not be podcasts available, but there is streaming available for anyone interested at CBC Radio.

The Age of Persuasion gives a bit of a behind the scene look at the process, a bit of history of advertising during the 20th century, and the development of the advertising industry. Starting with print, then radio, then television and finally internet, plus all the spaces in between where advertising is present. My cynical side doesn't like the feeling that marketing is manipulation, and it is, but it gets out information that we need, and we always have the choice. If I am aware of the manipulation, then I can make an informed choice.

Stories of branding (a hot topic in the blogging world as well) Aunt Jemima or Betty Crocker, tales of the Youtube Revolution, the celebrity endorser (with an already out of date look at Tiger Woods) and lots of great stories. For a folksy, charming look at advertising - and it is all around us, bombarding all our senses, The Age of Persuasion is a great read. But don't let my little review convince you. Do you trust me? Am I a credible source? You have to make up your own mind. (

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raidergirl3 | Jun 2, 2010 |

A great informative read from the radio producers/hosts of CBC's "The Age of Persuasion". A well written and easily understandable book about the history of marketing, advertising and its various methods as well as a look into the future. (

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kanata | Apr 11, 2010 |

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Advertising is the rattling of a
stick inside a swill bucket.
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Advertising is the greatest art
form of the twentieth century.
Marshall McLuhan

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To CBC Radio listeners, God bless 'em.
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One bracing December day in 1872, just west of the Strait of Gibraltar, a ship set out to intercept the Mary Celeste, a two-mast vessel bound for Genoa from New York with a cargo of industrial alcohol.

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Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That is the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, this book provides an entertaining and eye-opening look at a world driven by marketing.

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