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A carregar... Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Marketpor Michael J. Silverstein
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Adira ao LibraryThing para descobrir se irá gostar deste livro. Ainda não há conversas na Discussão sobre este livro. Honestly, I stopped reading this halfway through. It was interesting for a while, the marketers trying to segment the female shopping market into various groups with different shopping habits. The problem was that there was not as much distinction as they were trying to portray, as many groups named the same top retailers as their preferred stores. It made me wonder if the way the research was conducted was to provide them a list of retailers to choose from, which would obviously skew the results from the get-go. ( ) sem crÃticas | adicionar uma crÃtica
Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more —much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver: Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy." Não foram encontradas descrições de bibliotecas. |
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Google Books — A carregar... GénerosSistema Decimal de Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos EUA (LCC)AvaliaçãoMédia:
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